Are You A Guerilla?
Guerilla marketing is not just for the corporates however, I feel that small businesses are perhaps not grasping the stratgey and techniques that the companies with the big spend have. You don’t have to have huge budgets to be creative and hone down what they are doing. It can be done.
It’s a look and learn lesson.
What are they doing that is so successful and engaging? What are your objectives? Could we you something like that? The answer to the latter is yes.
The most prevalent guerilla maketing campaign recently has been Heineken and their campaign for the Real Madrid v AC Milan game.
[youtube=http://www.youtube.com/watch?v=dInhX6ED15Y&hl=en_GB&fs=1&rel=0]
It’s just a case of thinking out of the box.
Small businesses can do it, think guerilla, experiential, get enagaged, get people thinking. It doesn’t have to be on a grand scale.
Anything that will gain human reaction. As a race we are naturally intrigued.
Get creative, use your people for ideas and as Nike would say…Just Do It!
Are you a small business? I Would love to hear about your campaigns.
