Do Your Smalls Smell Good? UK Entrepreneur Launches The World’s First Washing Powder For Men @DistinctiveWash
UK Entrepreneur Launches The World’s First Washing Powder For Men
Are you distinctive?
According to entrepreneur Louise Knowler, Distinctive Wash is a UK company on a mission to provide modern man with a masculine fragranced, designer label-safe choice of washing powder.
She says, ” I have created a washing powder that for men, that enables men to easily throw a mixed load of fabrics in the machine and have their washing come out smelling manly without the need to spray excess aftershave all over their clothes before going out.”
Using the strapline ‘Your dirty laundry is our little secret’ and launching with a viral video of a semi naked girl on CCTV, do you think guys will go for this? Do men want a premium ‘manly’ product for washing with?
It certainly washes well, smells great and is branded rather nicely, so it will be down to the chaps out there as to whether they buy Distinctive Wash for under their sinks or in the laundry room.
We shall wait and see. Good luck to Louise and Distinctive Wash.
[youtube http://www.youtube.com/watch?v=tfV7f7PLkpY?rel=0&w=560&h=315]
