Richard Reed is Not So Innocent | BBC Three “Be Your Own Boss”

Posted On 13th March 2012

Richard Reed is Not So Innocent…

…Well not so innocent to the difficulties and challenges of starting up a new business that is. Richard Reed, the co-founder of Innocent Drinks, is fronting a new series for BBC3, Be Your Own Boss and he has up to £1million of his own money to invest. He is looking to nurture and invest in the next wave of young entrepreneurs.

Richard Reed is well placed to front this new BBC3 programme given the history of his and his co-founders belief and commitment to their idea which is the commercially successful food retailer Innocent Drinks.

A couple of years ago I interviewed Richard about the trials and tribulations of being a young entrepreneur (audio interview).

[youtube http://www.youtube.com/watch?v=aHCRZXpXe98?rel=0]